Less is the new more, I don’t think so
October 26th, 2011It’s easy to find the trends that rock our industry and our society to be ever amusing. Fast food chains scramble to offer healthy options with lower calories and small portions while consumers are ordering more double, triple, quadruple, super-mega sized meals than ever. In our industry big players are scrambling to create lower function, lower cost offerings while the world is demanding more function, data and control in all applications and processes. Health conscience zealots and marketers touting Asian penetration take this advice; Less is not the new more.
Apples and oranges are somewhat interchangeable. Apples and fries are not. It’s a great idea on paper and in the focus group but not reality. The big companies in our own industry seem to be chasing similar well intended ideas. They are creating low level PLC’s and devices to meet the price points needed to penetrate India and Asia. Yet we have factories moving back to America for first time because of increased technology has made it competitive. How big of a window are you going to have to sell underpowered devices into systems that won’t be competitive on deployment in a world market? The future will not be bringing a lot of opportunity for systems or devices that that do less. Efficiency comes with a cost but in most cases it is easily justified over the decades of service many applications see.
The future is bright for those that can add additional features and functions in products while not turning them into clunky, inefficient, almost unusably complex paperweights.
We are embracing that future and will be introducing upgrades to our entire line of gateway in 2012. Aztec calendar and 2012 apocalyptic texts be damned we are ready to hit the ground running.
Starting in early 2012 Real Time Automation will be releasing upgrades across our entire line of gateways and will be releasing over 50 new versions. Profinet server, Profibus slave, CC-Link, Lonworks and BACnet MS/TP master protocols will all be added to the 460 line of gateways.
We have taken extreme care to make sure that the simplicity of our gateway products remains while adding features. With additions like security, alarming, improved data limits and streamlined configuration screens we are confident we have made our simple gateways even better. We hope you will agree.













