FOR IMMEDIATE RELEASE:

Drew Baryenbruch

Real Time Automation, Inc.
Phone: (414) 453-5100
Fax: (414) 453-5125

Cell: (608) 772-6180

www.rtaautomation.com

For Press Release Information: www.rtaautomation.com/pressrelease/ftf

For Electronic Images: www.rtaautomation.com/pressrelease/ftf/images

Real Time Automation, Inc. Unveils the First DeviceNet and EtherNet/IP interfaces on a single Freescale™ chip for OEM applications as part of the Instant Communications Product Line.

Wauwatosa, WI, June 16, 2008 – Real Time Automation, Inc.(www.rtaautomation.com) announces Instant DeviceNet and Instant EtherNet chips as new products in their Instant Communications product line offerings. These chips house the entire DeviceNet or EtherNet/IP network on a quality Freescale chip, enabling manufacturers to add these protocols to their products immediately and painlessly. Instant EtherNet/IP uses Coldfire processor while Instant DeviceNet uses the HCS08 processor. There are three new versions of Instant DeviceNet including: 513DNT (standard solution), 513DNT-X (expanded solution with more I/O lines), and 513DNT-MB (Modbus RTU solution).There are two new versions of Instnat EtherNet: 513ENT (standard solution) and 513ENT-X (expanded solution with more I/O lines). Now with multiple versions, clients can be sure they are getting the best fit for their company’s DeviceNet or EtherNet/IP needs.

For the first time ever, manufacturers can now add communication to their devices for tens of dollars instead of thousands. This is all done by eliminating the need for software integration and application software. By eliminating both of those, manufacturers are now able to use these revolutionary new solutions to eliminate the risk of spending thousands of dollars and hundreds of hours adding DeviceN or EtherNet/IP to their products in house.

“The InstantCommunications Product line is going to be a great advantage to a lot of low volume device manufacturers. Finally, you will have a way to easily get network enabled without all the expense of a software stack and hardware integration”, stated John Rinaldi, President and Networking Projects Manager of Real Time Automation, Inc.

The improved lines of Instant DeviceNet and Instant EtherNet from Real Time Automation, Inc. are expected to rapidly gain popularity among device manufacturers thanks to their power and easy to implement design. These Instant Communication solutions save you the time, money, and headaches of integrating DeviceNet or EtherNet/IP on all your products.

About Real Time Automation, Inc.

Since 1985, Real Time Automation, Inc. has built an international reputation as a “Leader in the Automation Industry” with best in class OEM solutions including controls, EtherNet/IP, DeviceNet, Profinet, Modbus TCP, AS Interface, and LonWorks solutions. Real Time Automation customers and partners include GE, Siemens, Schneider, Proctor & Gamble, Allen Bradley, Conair, and others. Products and solutions created by RTA, Inc. are sold and used in more then twenty five different countries around the world. RTA Inc.’s staff of industrial communications experts have years of experience designing, debugging, testing and taking products through conformance testing. This ensures that their OEM customers get to market in a minimum amount of time in order to maximize the sales of their products.